Tuesday, March 20, 2012

the sxswi badge reworked for purpose

The sxsw badge is formatted like this; my name in big on top and my company name in small below.

But no one cares what my name is; they want to know where I work, or how valuable of a card I am going to be in their flaildgling startup's rolodex. Which leads to 30k tech-heads bending awkwardly at the waist, like NBA players hugging United Way kids, trying to make out each others' company names.

Let's give the fields an inversion:

hey, you, follow Nathan on twitter here

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