The sxsw badge is formatted like this; my name in big on top and my company name in small below.
But no one cares what my name is; they want to know where I work, or how valuable of a card I am going to be in their flaildgling startup's rolodex. Which leads to 30k tech-heads bending awkwardly at the waist, like NBA players hugging United Way kids, trying to make out each others' company names.
Let's give the fields an inversion:
hey, you, follow Nathan on twitter here