Thursday, October 10, 2013

dark-side market development

consider the tow-truck driver who goes out at night and slashes tires.

it's certainly one way for him/her to get more customers.

here are other theoretical examples of dark-side market development:

* a defense contractor that lobbies politicians to go to war 
* a home security installer who breaks into one house in every four-block radius 
* a beef company that funds a study finding the importance of eating beef 2x a day 
* arsonist firefighters  
* a cybersecurity firm that stages large-scale hacking campaigns 
* window-repairmen that are shit golfers

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