But when we communicate via social networks, w/ Facebook as the man in the middle, the only feedback available is in the number of likes we receive… which is a mad lossy proxy. e.g.
"How many of your 1k friends thought that thing you posted last night was funny?"
"Well I got 8 likes and 2 comments, so, 10?"
What we have to have is the conversion rate from me bein on Facebook saying "hahaha that's funny" to me hitting the like button.
Is it 1 in 50 (1 like per 50 "that's funny"s)? That'd mean that that pic I took and posted of my lambchop sandwich, which got 10 likes made 500 ppl smile? Seems high. 1 in 10?
Let's tackle this with the supply curve: I think my like-giving rate might be around 1 in 20 laughs get a like.
But I think I might be more like-withholding than the average.
So gimme yours and I'll plus 'em together into a self-reporting-bias'd estimate and publish the findings in Science with your name above mine.