When it comes to branding your bottled water, the conversation is short: "make the label blue and swirly, please". I imagine that sky blue swooshes test well, that they get us thinking things like "refreshing!", "clean", "wayy better than tap!".
But when the entire 7/11 refrigerator is filled with blue bottles, the value of "that looks refreshing!" will likely be outweighed by "what is that wild-eyed, crazy-colored bottled water?!"
Try yellow, which kissmetrics says is a born attention-grabber. Stand out from the sea of brands trying to remind you of the sea.
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