Tuesday, February 28, 2012

designing logos for the rearview mirror

Your customers have to be able to read your logo; like, if you're in the business of selling products to colorblind people, your logo probably shouldn't be a mashup of red and green pointillism. 

Which is why I find it surprising that so many automotive logos are illegible in the rearview mirror, in that 10-20% of our consumption of car logos is through our rearview, aka "what's that dope ride driving behind me?"

Below, find the ones successfully rearviewified… as well as those done gnorw.

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