The "save $3.29 on the cover price" magazine inserts, how I hate them, flittering to the ground as I flip from the article about kim kardashian to the one about kourtney.
call it: dandelion marketing.
you stuff seeds into a vehicle and wait for the humans to pick it out of the earth and blow it apart. once dispersed, some of the seeds either strewn to the floor or stuffed in the backs of airplane seats will catch, finding themselves filled out by some guy who wants to save $3.29 on the cover price.
but dandelions are weeds, man. is that how you want to grow your readership? weedily?