Did you hear that Coke made the sound of opening the can louder? Oh, of course you didn't, cuz I was opening my soda.
I have yet to break out my decibel reader, but I'm pretty sure they did.
They must have taken a tip from the indoor cinnabons that blow out enough cinna-scent to lure customers from 2 terminals away. Call it sensory marketing? I say sensory spam.
Someone opens her coke down the hall and suddenly I am drinking a coke in the north pole with a polar bear who's wearing a Christmas sweater.
I think this calls for a Pepsi Challenge spin-off: can you identify your beverage of choice by the sound poppin?