So we talk about the "silly elderly," and their logic that's as blemished as faces that seek Proactiv. But then in the next breath we are talking about the new case that we just bought for our iPhones, "I just bought this expensive phone, so now I must protect my investment..." It sounds familiar, in taking steps to not ruin our pleasure, we ruin our pleasure. Some might argue that protecting an iPhone and protecting a couch are two different things, as the iPhone case protects the function of the phone (phone calls, email), while couch covers make the enjoyment of the function (comfort) impossible. This argument is flawed, in that if I wanted just the phone function, I'd have a lesser phone than the fly-Phone; at least some of the value of having an iPhone derives from its enchanting sorcery. And yet we buy the iPhone and then bury its mystique beneath clunky plastic. Apparently, despite what we'd like to think, we are no better than the couch people.
i think there might be a moral in here but I'm not going to get into it.